Spotlight on AMX: Culture of Sustainability

AMX is committed to a culture of sustainability, a culture that extends to product design, use and lifecycle management but also on-site facilities management and employee behavior.  The company is integrating sustainability into more building systems and has, as Michael Carter, Director of Integrated Building Solutions at AMX says, “adopted the mantle of sustainability.”

“We are strong believers in sustainability and that helps drive initiatives,” shares Michael.  With AMX’s focus on smart, integrated building technologies, the aim is not only to make the AV more sustainable but to make whole facilities more efficient and sustainable now and over time.

Michael understands sustainability in a broad context that encapsulates AMX’s culture of sustainability: “a sustainable business is not just whether you make products or operate in a sustainable model… sustainability is about long-term, being able to continue doing what you want to do.”  To describe AMX’s long-range view of sustainability, Michael looks to the United Nations’ founding documents on sustainability, explaining, “the UN commission on sustainability… is doing no harm to future generations… and that includes everything you do.”  For AMX, this accurately represents the company’s methodology.  As Michael points out, this sustainable approach is also necessary for any business to last.

Because lifecycle is key to sustainability, recyclability and reusability are considered in all stages of a product’s lifecycle, starting with the fact that products are made to last. As Michael explains, “our products are durable goods- in place for 10 maybe 15 years… we [design] our products in that we make them as a platform for future enhancements.”  This focus on future readiness allows for enhancements with software and firmware features down the road, enabling AMX to add features and capabilities without replacing the existing platforms.

Keeping in mind the traditional sustainability mandate to reduce, AMX designs integrated devices that are more efficiently designed, and as such, use less components.  The company also promotes and assists with product recycling

When it comes to product design and development, sustainability is a guiding principle, with a particular focus on efficiency.  At AMX, product managers are responsible for the entire lifecycle of a product.

With a single person responsible for the entire process: energy usage, energy consumption, recyclability, packaging, the company makes every member of the team a sustainability professional.  As Michael describes it, “instead of appointing a sustainability dir we make everyone responsible for sustainability.”

According to Michael, AMX “focuses on making products as efficient as possible.”  Efficiency is a defining characteristic of products from the start of the product development cycle.  “Project managers all have a directive to focus on sustainability when it comes to specific product categories;” one category Michael calls out in particular is energy saving products that include lighting controls, occupancy sensors and energy management products.”  But, he shares, other product categories also make energy efficiency primary, including the company’s most recent touchpanel that uses 30% less energy than its predecessor.  “We focus on making whatever we make and whatever our customers use more energy efficient… we like to say that we make technology Green.”

Product design aims at creating “effective environments,” environments that work efficiently and effectively for the people who need to use them, an aim that, according to Michael, connects to the company’s understanding of sustainability.  “Efficiency of resources, energy and people, is really what sustainability is all about– and everything we do is focused on this.”  He continues, “It’s all about how do we make technology Greener.”

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